Always being on the outside looking in has its advantages though. Uniquely qualified to ask questions that a traditional upbringing wouldn’t foster has allowed my crews to actually think and add and express their passion. At the end of the day, a director manages, manipulates, and coerces people to create a vision that satiates a client as well as his own Freudian impulses. However, the most important trait of any director is the ability to say, “action” and then actually capture it.
If character is action and brand is character, then roll camera… “action”… “still rolling”. After 20 years of this stuff, I’m only beginning to understand what I do.